As Dan mentioned, we recently cancelled our subscription to television. This is not because we hate TV. On the contrary. I LOOOOVE tv. I love tv like a crack addict loves smokable cocaine. I love Hugh Heffner's girlfriends. I love befores and afters on plastic surgery. I love parents with a thousand million kids. And (this last one bordering on a sinful obsession) I love Joel McHale.
And I hate to admit it, but I love the commercials. Well, some commercials. I wrote about one here. And I think I also wrote about "bobo," my favorite commercial ever from Petsmart, but I can't find it because google search is broken for our archives. Ironic, because I'm about to talk about how much I love a google commercial I saw last night. (And Thank you Katie and Tim for sharing your ginormous television for the occasion!)
For those of you too busy to watch a 30-second spot (what are you doing reading our blog, anyway?) this ad is the story of a budding cross-cultural relationship told from the point of view of the young man's search strings. He studies abroad in Paris, he tries to impress a cute girl, things work out, and soon he's googling jobs in Paris. Then churches. Then the empty search box comes up, and there's a beat-long pause, and then he googles "How to assemble a crib."
Yes, I got misty-eyed. At a commercial. Something that hasn't happened since bobo.*
Okay, so I did get an MBA in marketing, so I can readily imagine the meeting between the brand managers and the ad agency. "Show them how Google enables your life. No! How Google IS your life! Google knows what you're thinking! Google's like God! You can't live without Google! We want people's DNA to shit Google!"
But I can't go down this road (even though I think it's completely hilarious to imagine someone saying "We want people's DNA to shit Google!") I simply love this ad. It sums up everything I love about the internet. That it's like real life but in the future. The future is awesome, people. It's awesome living in the future.
*Sniff! He got a new bobo!!!!