way to go, Levis corp
Aug 9th, 2007
I am watching a documentary on the Logo network about gender identification, when a familiar Levis commercial comes on the TV. You know, the one with the Italian guy pulling up his pants but when he does so a phone booth comes through the floor with a hot girl in it? (i know, right, it doesn't make any sense to begin with.) Anyway, I'm not really paying attention to the commercial, until Dan sits down next to me and says, "Is that another guy? Are they gonna do it?" Sure enough, the commercial had been adapted to feature a sexy man in an elevator appearing in Italian man's bedroom. Then they smile at each other and walk off together.
"I love the gay channel," I said.