dance-off
I happened to notice that both Coke and Pepsi are now running tv ads featuring attractive young individuals dancing joyously while consuming their cola of choice. I hope--HOPE!--that this is mere coincidence; the alternative is too frightning to contemplate.
"Did you see that Pepsi ad with the dancing? They think their product is more joyously delightful than ours? Get the ad agency on the phone!"