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coffee theory

A week from today our friend Luke is leaving for Ethiopia on a top-secret mission. All I can tell you is that involves coffee. Oh wait, it's not actually top-secret: you can hear all about it at coffeetheory.org. I still can't tell you any more than that it involves coffee, though (well, coffee and international travel) because the endeavor is still very much a work in progress. Here's what Luke has to say about it:

I believe that we’ll be able to find a way to bring a sustainable, profitable, coffee business into Addis Ababa, which will provide employment and empowerment to some families there.

There's more to it than that, of course—Luke hadn't written anything for the internet in a while so he saved up a lot of words. But the key point is that he's going to do something with coffee and maybe bicycles that'll help poor people in Africa. What could be finer?

If you want to help out or just keep up with the goings-on, you can get hooked up with the coffeetheory.org RSS feed, or subscribe by email, or follow Coffee Theory on Twitter. Check it out!

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